If you own and/or maintain a website, is one of your biggest aspirations to be No 1 with Google? According to the latest article from Smashing magazine by Paul Boag "Whatever you do, don’t spend money on aggressive search engine optimization (SEO)."
The inconvenient truth is that the best person to improve your ranking is you. Unfortunately, that is going to take time and commitment on your part. The answer doesn’t lie in hiring a SEO company to boost your website ranking for Google. The problem starts with the term “search engine optimization” and the misconceptions surrounding it.
SEO isn’t rocket science. As a website owner/designer, you should not be optimizing your site for search engines. You should be optimizing for the people who visit your site. After all, that is what Google is trying to do and what it advises YOU to do with its webmaster guidelines:
“Make pages primarily for users, not for search engines.”
How can you do that? By following Google’s advice:
“Create a useful, information-rich website, and write pages that clearly and accurately describe your content.”
The article goes to list some of the things you can do to provide useful content for your viewers. Any reasonably well-designed website will be accessible to Google. Also, if you take accessibility seriously and design your site to be accessible to ALL of your visitors then you will also make a website accessible to Google.
You can read the entire article The Inconvenient Truth About SEO at Smashing magazine.