Google and Search Engine Optimization

"What are some simple ways that I can improve my website’s performance in Google?" There are lots of possible answers to this question, and a wealth of search engine optimization information on the web, so much that it can be intimidating for newer webmasters or those unfamiliar with the topic. We thought it’d be useful to create a compact guide that lists some best practices that teams within Google and external webmasters alike can follow that could improve their sites’ crawlability and indexing.

Google is offering a 22 page Search Engine Optimization Starter Guide in pdf format for you to download and use covers around a dozen common areas that webmasters might consider optimizing.

According to SitePoint, three of the more important ones are:

  1. Create unique, accurate page titles – This is probably THE MOST IMPORTANT! How many times have you seen New Page 1 or Untitled 1 at the top of your browser. You should have a unique title for each page on your site.
  2. Make use of the “description” meta tag – Meta descriptions should summarize accurately the page’s content. You should avoid writing descriptions that do NOT relate to the content of the page. Descriptions should be 160 characters or less and be unique for every page on your site.
  3. Improve the structure of your URLs – While Search Engine friendly URL’s are not a MUST, they are recommended.

Download Google’s Search Engine Optimization Starter Guide

Read SitePoint On-page SEO – The Google Way

If you are using Expression Web as your web editor, you can easily add the Page Title and Meta Description to your pages. With the page open in Expression Web > right click > Page Properties

Page Properties Dialogue Box


  1. Hiram Audia says:

    i am a newbie in Search Engine Optimization but i think that the submission of articles in article directories is one of the best ways to gain backlinks. “

  2. I finally decided to drop a comment, and let me tell you this is another very strong and powerful post. I’ve been reading through some of your previous posts and have been visiting your blog every now and then. Take a look at Google Caffeine ebook and let me know what you think, it definitely helps you rank sooo much higher in search results…

    Anyways, good luck on your blog, and feel free to check out : Google Caffeine

    Thanks so much!

    All the best,
    Dino Vedo

  3. All I can say is continue the good work. Some professional bloggers post 3-4 times a day on their blogs, simply because this continuous addition of new content helps it to get regular readers.

  4. That’s good advice for beginners on seo. Anyone reading this comment should also know that if you want your pages to rank well, you need quality back links that are indexed by Google. This is how Google knows your web site is valuable. Good luck!

  5. While I agree with what you say, I would never recommend that anyone BUY backlinks.

  6. The Google guide is a very good starting point for learning about SEO. Of course the guise leaves out the other half of SEO. Off page optimization, which is about back links and social media. This is just as important as on page. Because you can have the best content in the world but if no one knows how to find it you site will be lost in the sea of the internet.

  7. Showed some good SEO tips. I know this article is old, but these tips are everlasting 🙂
    thank you

  8. One of the best ways entrepreneurs can get online quickly is with WordPress. The incredible selection of themes and plugins makes it a perfect choice for many startups. Several SEO plugins are incredibly good.

  9. Search Engine Optimization is the best way to fast track your online business. Good article for starters.

  10. Thank you for another essential article. Where else could anyone get that kind of information in such a complete way of writing

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