"What are some simple ways that I can improve my website’s performance in Google?" There are lots of possible answers to this question, and a wealth of search engine optimization information on the web, so much that it can be intimidating for newer webmasters or those unfamiliar with the topic. We thought it’d be useful to create a compact guide that lists some best practices that teams within Google and external webmasters alike can follow that could improve their sites’ crawlability and indexing.
Google is offering a 22 page Search Engine Optimization Starter Guide in pdf format for you to download and use covers around a dozen common areas that webmasters might consider optimizing.
According to SitePoint, three of the more important ones are:
- Create unique, accurate page titles – This is probably THE MOST IMPORTANT! How many times have you seen New Page 1 or Untitled 1 at the top of your browser. You should have a unique title for each page on your site.
- Make use of the “description” meta tag – Meta descriptions should summarize accurately the page’s content. You should avoid writing descriptions that do NOT relate to the content of the page. Descriptions should be 160 characters or less and be unique for every page on your site.
- Improve the structure of your URLs – While Search Engine friendly URL’s are not a MUST, they are recommended.
Read SitePoint On-page SEO – The Google Way
If you are using Expression Web as your web editor, you can easily add the Page Title and Meta Description to your pages. With the page open in Expression Web > right click > Page Properties