Google recently updated their rankings article within the Google Webmaster Help documentation to keep Google consistent with their general message that webmasters should focus on CONTENT and not on LINKS.
The new article includes the following:
In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share.
The previous article had a line that read:
In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.
For more information about improving your site’s visibility in the Google search results, please visit Webmaster Academy which outlines core concepts for maintaining a Google-friendly website. You can read the full article on Google Changes Ranking Advice, Says Build Quality Sites Not Links on Reach Engine Land.
Do you concentrate more on building links to your site or on providing content for your viewers?